Halla Arboretum
Combine Yeon-dong dining and shopping with daytime plant walks.
Visitor guide →Jeju City and the north · Culture and history
Nuwemaru Street in Yeon-dong, Jeju City, is a commercial and cultural street linking restaurants, cafés and shopping on foot. Formerly known as Baozen Street, it has pedestrian areas and vehicle routes to distinguish as you explore.
Travel planning at a glance
Nuwemaru Street combines Yeon-dong dining, shopping and city walking. Allow 30–45 minutes for the street, with shop visits extra. Not every section is permanently pedestrian-only; check events and vehicle access.

Operating and access information is based on the official sources below. Recommended routes and visit durations are editorial suggestions. Check each place's description to see whether waiting, meals and similar time are included, and allow separate time for travel between places.
Nuwemaru Street (formerly Baozen) · Jeju Tourism Organization ↗ · Checked
Nuwemaru Street is Yeon-dong's commercial and cultural street formerly called Baozen Street. Combine walks, dining and shopping among city shops and accommodation.
The name is described as combining the Jeju words nuwe and maru. Observe signs and sculptures to appreciate current Yeon-dong life and city travel.
Nuwemaru Street (formerly Baozen) · Jeju Tourism Organization ↗ · Checked
The suggested 30–45 minutes is an editorial estimate for walking the street itself. Meals, cafes and shopping take longer, so decide your last stop and return transport first.
Although some sections prioritize pedestrians, do not assume the entire street is permanently car-free. Check event and festival traffic restrictions separately from shop hours.
Nuwemaru Street (formerly Baozen) · Jeju Tourism Organization ↗ · Checked
With children and parents, check crossings and resting places first. At busy times, choose a shared walking pace rather than blocking the street for group photographs.
Prices, hours and pet rules differ between shops. Street guidance does not establish identical conditions for every business; confirm the services and times you need directly.
Nuwemaru Street (formerly Baozen) · Jeju Tourism Organization ↗ · Checked
신광로 47 is a representative point on the street. Check its entrances, actual walking sections, crossings and parking when approaching from your accommodation.
Halla Arboretum adds a daytime nature walk. Iho Tewoo Beach continues toward northern coastal scenery; account for street dining and onward travel together.
Visitor location · 제주특별자치도 제주시 신광로 47
신광로 47 is a representative Nuwemaru Street point. Check actual walking sections, parking and crossings on the map.
Location reference ↗Nuwemaru Street (formerly Baozen) · Jeju Tourism Organization ↗ · Checked
Today's Nuwemaru Street is the Yeon-dong commercial and cultural street formerly called Baozen Street.
Some sections favor pedestrians and events may restrict vehicles. Do not assume permanent vehicle bans along the whole street.
Allow 30–45 minutes for walking, with dining and shopping time extra.
Shop hours differ. Check current operation for your chosen restaurant, cafe or shop.